Privacy Policy & SMS Terms and Conditions

The Baker and The Cakemaker (“The Baker and The Cakemaker,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, place an order, sign up for emails or text messages, contact us, or otherwise interact with our business.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with us, we may collect information such as:

  • Name

  • Email address

  • Telephone or mobile phone number

  • Billing and shipping address

  • Order and transaction information

  • Information submitted through contact forms, catering inquiries, cake orders, wholesale inquiries, or other website forms

  • Marketing and communication preferences

  • Communications you send to us

  • Website usage information, including IP address, browser type, device information, pages visited, and similar technical information collected through cookies or related technologies

Payment information submitted when making a purchase may be processed directly by a third-party payment processor. We may not receive or store your complete payment card information.

How We Use Your Information

We may use information we collect to:

  • Process and fulfill orders

  • Provide customer service

  • Respond to questions and requests

  • Communicate with you about orders, inquiries, or transactions

  • Send marketing emails or text messages when you have opted in to receive them

  • Provide information about products, specials, events, promotions, and services

  • Operate and improve our website and business

  • Analyze website traffic and customer engagement

  • Prevent fraud and protect the security of our website and business

  • Comply with applicable legal and regulatory requirements

Email Communications

If you subscribe to our email list, we may send you newsletters, product announcements, promotions, specials, event information, and other marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Transactional communications related to an order or request may still be sent when necessary.

SMS/Text Messaging Privacy Policy & Terms and Conditions

The following terms apply when you opt in to receive SMS or MMS text messages from The Baker and The Cakemaker.

SMS Program Description

By opting in to receive text messages from The Baker and The Cakemaker, you may receive recurring SMS or MMS messages related to our business, including:

  • Bakery and café specials

  • New products and seasonal offerings

  • Promotions and special offers

  • Events and announcements

  • Preorders and ordering opportunities

  • Product availability

  • Bakery, café, or business updates

  • Order-related communications and reminders

  • Other marketing or informational messages related to The Baker and The Cakemaker

Message content and frequency may vary.

SMS Consent

By providing your mobile telephone number and affirmatively opting in to our SMS program, you consent to receive recurring automated and/or non-automated marketing and informational text messages from or on behalf of The Baker and The Cakemaker at the mobile number you provided.

Consent is not a condition of purchasing any goods or services.

Your consent applies only to The Baker and The Cakemaker's messaging program for which you opted in.

You represent that you are the subscriber or customary user of the mobile number you provide and that you are authorized to consent to receive text messages at that number.

Message Frequency

Message frequency varies based on promotions, seasonal offerings, events, announcements, and other business communications.

We do not guarantee a specific number of messages per day, week, or month.

Message and Data Rates

Message and data rates may apply.

Your wireless carrier may charge fees for sending or receiving text messages or for data usage. The Baker and The Cakemaker is not responsible for charges imposed by your wireless carrier.

Contact your wireless carrier if you have questions about your mobile plan.

How to Opt Out

You may opt out of SMS marketing messages at any time.

Reply STOP to any text message from us to unsubscribe.

You may receive one additional text message confirming that your opt-out request has been received and that you have been unsubscribed.

After opting out, you will no longer receive messages through the SMS program unless you subsequently opt in again.

Where applicable, we will also honor other reasonable requests that clearly communicate your desire to stop receiving text messages.

How to Get Help

For assistance with our SMS program:

Reply HELP to any text message from us.

You may also contact The Baker and The Cakemaker directly using the contact information provided at the bottom of this policy.

SMS Delivery

Delivery of SMS and MMS messages is subject to effective transmission by your wireless carrier and/or network operator.

Wireless carriers are not liable for delayed or undelivered messages.

The Baker and The Cakemaker cannot guarantee that every text message will be delivered or received.

Supported Carriers

Our SMS program is intended to work with major U.S. wireless carriers. Availability may vary by carrier, device, location, and service plan.

Carriers may change without notice, and participation by a wireless carrier does not imply endorsement of The Baker and The Cakemaker.

Mobile Number Changes

If you change, deactivate, transfer, or otherwise stop using the mobile telephone number you used to enroll in our SMS program, you should opt out of the program before discontinuing use of that number.

You may also contact us directly to request removal of your previous mobile number.

SMS Privacy and Data Sharing

We take the privacy of your mobile information seriously.

Mobile information collected for SMS communications will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may disclose mobile information to service providers and vendors that assist us in operating our SMS program, such as messaging platforms, telecommunications providers, technology providers, and other vendors necessary to deliver and manage our text messages.

Those service providers may receive information only as reasonably necessary to perform services on our behalf or as otherwise permitted by law.

Text messaging originator opt-in data, consent records, and related mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes.

This restriction does not prevent us from sharing information when required by law, to protect our legal rights, or with vendors acting on our behalf to provide the SMS service.

No Sale of SMS Consent

We do not sell or transfer your consent to receive SMS messages to another business for that business to send you marketing text messages.

Your consent to receive messages from The Baker and The Cakemaker applies to our SMS program and does not constitute consent to receive marketing messages from unrelated third parties.

Re-Enrollment

If you unsubscribe from our SMS program and later wish to receive text messages again, you may re-enroll using one of our available SMS signup methods.

Your prior consent will not automatically be treated as continuing consent after you have opted out.

Eligibility

By enrolling in our SMS program, you represent that you are legally permitted to participate and provide consent to receive text messages at the telephone number submitted.

If you are under the age of majority in your jurisdiction, you should use the SMS program only with the involvement and permission of a parent or legal guardian.

Changes to the SMS Program

We may modify, suspend, or discontinue all or part of our SMS program at any time.

We may also update these SMS Terms and Conditions periodically. Changes will be reflected by updating the effective date of this policy.

Your continued participation in the SMS program after changes become effective is subject to the updated terms and applicable law.

General Privacy Practices

Cookies and Website Technologies

Our website and third-party services we use may utilize cookies, pixels, analytics tools, and similar technologies.

These technologies may help us:

  • Keep our website functioning properly

  • Understand how visitors use our website

  • Measure website traffic

  • Improve website performance

  • Understand the effectiveness of advertising and marketing campaigns

  • Remember certain preferences

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect how portions of the website function.

How We Share Personal Information

We may disclose personal information to service providers and other third parties that help us operate our business, including providers that assist with:

  • Website hosting

  • Online ordering

  • Payment processing

  • Shipping and fulfillment

  • Email marketing

  • SMS communications

  • Website analytics

  • Advertising

  • Customer service

  • Information technology and security

  • Accounting, legal, and other professional services

We may also disclose information when required by law or legal process, to protect our rights or property, investigate fraud or misuse, or protect the safety of our customers or others.

We do not sell your personal information for money.

Regardless of the provisions above, mobile opt-in information and SMS consent will not be shared with third parties or affiliates for their marketing or promotional purposes.

Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission, electronic storage system, website, or other method of transmitting information can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, operate our business, satisfy legal or accounting requirements, resolve disputes, and enforce agreements.

Retention periods may vary depending on the information involved.

Your Privacy Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to request access to, correction of, or deletion of certain personal information we maintain about you.

You may also:

  • Unsubscribe from marketing emails using the unsubscribe link provided in our emails

  • Opt out of marketing text messages by replying STOP

  • Request SMS assistance by replying HELP

  • Adjust cookie settings through your browser where available

  • Contact us regarding your personal information using the information below

We may need to verify your identity before processing certain privacy requests.

California Privacy Rights

California residents may have additional privacy rights under applicable California law.

Depending on which laws apply to our business and your information, these rights may include the right to request information about personal information we collect, request correction or deletion of certain information, and obtain information about how certain personal information is disclosed.

To submit a privacy request, please contact us using the information below.

We will not unlawfully discriminate against you for exercising privacy rights provided by applicable law.

Children's Privacy

Our website and services are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy and SMS Terms periodically to reflect changes to our business practices, technology, services, SMS program, or legal requirements.

When changes are made, we will update the effective date at the top of this page.

We encourage you to review this page periodically.

Contact Us

If you have questions regarding this Privacy Policy, our SMS Terms and Conditions, your personal information, or our SMS program, please contact:

The Baker and The Cakemaker
Auburn, California
Email: bakerandcakemaker@gmail.com
Phone: 530-537-2056
Mailing Address: 1102 Lincoln Way, Auburn, CA 95603